Developing a Content Strategy for SEO Success
The first step in an SEO content strategy is to determine the best type of content for your website.
There are many different types of content you can create. The best approach depends on your company’s situation, industry, and marketing goals. Content marketing processes like website copywriting, image creation, product descriptions, and social media posts are all essential components of an SEO content strategy.
Here are some of the most common types of content you can use to help your website grow:
Blog posts
Blog posts can be centered on a specific topic or related to the latest news in your industry. These are great resources for providing valuable information to your customers.
Blogging is one of the most effective SEO content strategies you can use. Google frequently updates its search algorithm to favor websites with engaging, regularly updated content that are frequently shared on social media. By using a blog on your website, you’ll be able to create content that is easily shared with potential customers.
Invest in your copywriting
It’s essential to invest in copywriting that creates a positive user experience. This includes writing clear, informative headlines, subheads, descriptions, and call-to-action buttons.
Web copy is the text that appears on your website. It includes all of the content on your homepage, product pages, blog posts, and social media sites. It’s essential to invest in copywriting that creates a positive user experience. This includes writing clear, informative headlines, subheads, descriptions, and call-to-action buttons.
Clear, concise but engaging product descriptions
Product descriptions are an essential part of any SEO content strategy. It’s best to include a product description on each product page and include the descriptions within search engine results pages (SERPs).
Online shoppers are more likely to make a purchase if they are able to get detailed information about the product they are interested in. Product descriptions typically include details such as size, color, weight, and shipping information.
Social Media posts
This kind of goes without saying, but your company’s social media accounts can be a valuable resource for creating SEO-friendly content. Many content marketing strategies, including blogging and product descriptions, are best shared through social media. Social media posts can also be used to share information about your business or showcase industry news, among other goings on with your company or offer.
Images
Images help customers quickly get a sense of what your business is about or to showcase your products. Good quality images go a long way to gaining attention. There are lots of resources like Canva and Envato Elements out there for stock images and additional creative content. There are some free images, but you’ll get more unique ones through paid subscriptions.
Videos
There is a reason TikTok is a viral sensation. Videos, especially short-form, can be a great way to create content that is entertaining and informative. Just like images, they can help you increase brand awareness and attract potential customers to your business. Couple this with your social media posts and you’ll be able to continue to attract potential customers to you site.
Reviews
Often neglected, but incredibly important. Review are a must. Search engines place a high value on customer reviews. They are often used to help businesses rank higher in search results for commonly searched terms. Online reviews are also an excellent way for customers to gather information. They are particularly useful on product pages and on your homepage.
Industry news
News about your industry can help you attract new customers and expand your business. Reposting industry news from reputable news sources can also help you rank higher in search results. Again, consider using your social channels (e.g. LinkedIn, Instagram) to share and re-share relevant industry news.
Internal links
Last but not least, internal links. These are useful for creating a seamless user experience on your website. They are also a great way to connect your website’s pages and encourage visitors to explore your website. Internal links can be added when you link a product description to a specific product page, or when you add a blog post to your website’s blog archives. Keeping customers engaged on your site for the longest amount of time possible increases the likelihood that they will convert.
